the industry secret.
there aren't actually that many active ingredients for skincare that have been well-studied and shown to be effective.
but brands can't compete if they admit they're all selling variations of the same thing.
misleading marketing is the solution.
skincare brands fund their own small studies, hide the full results, and try to sell you something you're not even sure is working.
we prefer public medical research.
medical journals have more rigorous standards than the private clinical studies used by skincare brands.
larger sample sizes.
control versus experimental treatments.
statistical significance.
and definitely no customer surveys passed off as science.
"95% of people say they noticed an improvement..."
simple skincare,
beautifully made
at poth we do things differently.
no misleading marketing claims.
no over-promising.
just beautifully simple products we love to use and are proud to sell, with active ingredients based on publicly-available research.
that way we know it works and you don't just have to take our word for it.
now for some science.
repair serum
15% vitamin c (L-ascorbic acid) is one of the most well-studied active ingredients you can include in your routine, especially when paired with 1% vitamin e and 0.5% ferulic acid.
it has been proven to:
eye cream
the hero ingredients of our eye cream are hyaluronic acid, plus coffee bean extract and green tea extract, which contain caffeine and anti-oxidants.
they have been proven to:
daily moisturizer
hyaluronic acid is a classic for a reason; ours comes in with an elevated look and feel.
it has been proven to:
do less. do it well.
at poth we embrace simplicity. using high-quality formulations consistently is all you need for great long-term results.
there are no magic creams.
