in a 2025 study, 79 dermatologists reviewed a list of +300 active ingredients.

"'Given the proliferation of novel ... cosmetic ingredients and the relentless advertising and marketing campaigns touting the benefits of the products that contain them, selecting among such products and deciding which ingredients to prioritize can be a bewildering task even for well-informed patients and their doctors,' the authors wrote."

they narrowed the list down to just a handful of actives that they personally recommend based on the quality of research available.

the skincare industry doesn't want you to know that. it thrives on misleading marketing claims cherry-picked from inconclusive brand-funded clinical testing.

we hate that.

poth is built from the ground up to deliver premium formulations with actives that have been well-proven in medical journals.

• no fads
• no trends
• no gimmicks
• no misleading marketing

we are independently owned and operated in brooklyn, ny.

this is critical to our mission.

we are a for-profit company, but being independent means no investors setting aggressive sales goals. no pressure to launch products we don't believe in.

poth is also gay-owned and operated. a large number of the creators we work with as well as our customers are LGBTQ+. we proudly give back to the community through multiple fundraising campaigns every year.