do less. do it well.
doing the basics consistently is all it takes for beautiful, healthy skin.
we hear it all the time.
people are overwhelmed by the complexity of skincare. they're turned off by the lies
simple skincare,
beautifully made.
business model
poth is independently owned and operated. we're founder-led and based in brooklyn.
no private equity investors telling us to improve margins. no celebrity founders monetizing their audience. no public shareholders demanding higher stock prices.
because we only answer to ourselves, we're free focus on making just a few great products instead of focusing on endless growth.
simplicity
the quiet confidence that comes from knowing a little goes a long way when you focus on quality instead of quantity.
aesthetic
products you love to see in your space instead of the cheapest packaging we could find to lower costs.
honesty
no misleading claims. period.
the skincare industry is so full of lies that consumer trust is completed eroded.
our approach - opt out of the scammy tactics used by other brands.
science
medical journals have a much higher standard of research than what skincare brands use in-house, so we stick to ingredients backed by years of high quality research. no fads.
less can be more.
we started poth because we were tired of endlessly trying products, never sure if they were working or not.
we were tired of paying for lies, branding, and overpriced ingredients.
we stripped the routine down to basics and found that using a few, high-quality products got all the results we wanted.
