do less. do it well.
when you get the basics right, you don't need more products to get great results.
learn more about poth
they're classics for a reason.
simple skincare,
beautifully made.
business model
poth is independently owned and operated. we're founder-led and based in brooklyn.
no private equity investors telling us to improve margins. no celebrity founders monetizing their audience. no public shareholders demanding higher stock prices.
as a result, we're free to focus on making just a few great products instead of focusing on endless growth.
simplicity
we know a little goes a long way when you choose quality over quantity.
aesthetic
products you love to see in your space instead of the cheapest packaging we could find.
honesty
the skincare industry is so full of lies that customer trust is gone.
our approach - opt out of the scammy tactics altogether.
no misleading claims. period.
science
we stick to active ingredients that have been proven effective in leading medical journals. no fads. no hype.
less can be more.
we started poth because we were tired of endlessly trying products, never sure if they were working or not.
we were tired of paying for lies, branding, and overpriced ingredients.
we stripped the routine down to basics and found that using a few, high-quality products got all the results we wanted.
