at poth, our business model is intentional, but it isn't easy.

we're independently owned and funded, meaning we don't have venture capital or private equity funding to burn.

both COVID and tariffs have raised the cost of producing products to record highs and they're not going back down.

the USPS has become unreliable, so we use UPS even though it's more expensive.

and Meta (Facebook / Instagram) ads have become extremely expensive due to lower consumer spending power and more advertiser competition. on average, more money goes to Meta for new orders than the cost of the product and shipping combined.