you get most of the benefits just by doing the basics right daily.
the endless pursuit of a magic cream is wasting your money and potentially making your skin worse. constantly trying new products is likely to irritate your skin.
we hear it all the time.
people are overwhelmed by the complexity of skincare. they're turned off by the lies.
trying to over-optimize every little thing in life is exhausting.
do less.
do it well.
wash
for some people, water and a towel is enough. if you wear makeup or heavier SPF, you likely need a cleanser. the goal is to gently clean your face without completely stripping it bare.
serum and actives
for truly noticeable results, you want active ingredients like vitamin c or retinol applied directly to clean skin in the correct concentration. some people might skip this step, but it's where you get the most bang for buck.
moisturize
the easiest win. hydrate your skin, lock in moisture + active ingredients from your serum by restoring your skin barrier.
eye cream
an optional step, but a good one can really make a big impact on how you feel about your skin each day.
spf
if you're going to be in the sun, use spf. find one you like and use it!
skincare isn't one-size-fits-all, but most people have the same concerns.
- dry skin
- signs of aging
- tired-looking eyes
- the occasional pimple
we formulated our products to address these without over-doing the complexity.
your skin is a reflection of so many things.
- age
- stress
- sleep
- hydration
- uv damage
- diet and exercise
- genetics
topical skincare is daily upkeep. it's routine and ritual, like brushing your teeth. the only way to get a facelift is to get a facelift.
anti-oxidants
vitamin C and E + ferulic acid is a tried and true formulation for repairing damage done by exposure to uv light and pollutants in the air, improving dark spots, fine lines, and wrinkles.
texture
thin, light serum. not sticky. great for layering.
collagen
vitamin c also supports collagen production, helping skin look and feel firm.
moisture
hyaluronic acid complements the skin's ability to grab water molecules and hold on to them, keeping skin hydrated.
barrier
squalane and other natural oils help support the skin's barrier - keeping moisture in and bad stuff out.
creamy, not greasy
formulated with a gel-like feel, it's rich and creamy in the jar but light on the skin.
depuff
coffee bean and green tea extracts offer natural sources of caffeine, which improve circulation and reduce puffiness.
moisture
hyaluronic acid and squalane offer the same moisturizing benefits for the eye.
firm
a combination of ingredients help tighten and smooth skin for a modest but noticeably less-tired look.
less can be more.
we started poth because we were tired of endlessly trying products, never sure if they were working or not.
we were tired of paying for lies, branding, overpriced ingredients, and packaging.
we stripped the routine down to basics and found that using a few, high-quality products got all the results we wanted.
