you get most of the benefits just by doing the basics right daily.
the endless pursuit of a magic cream is wasting your money and potentially making your skin worse. constantly trying new products is likely to irritate your skin.
we hear it all the time.
people are overwhelmed by the complexity of skincare. they're turned off by the lies.
brands want you to believe that you have to use exactly their product to get the perfectly optimal results. it's exhausting.
wash
for some people, water and a towel is enough. if you wear makeup or heavier SPF, you likely need a cleanser. the goal is to gently clean your face without completely stripping it bare.
serum and actives
for truly noticeable results, you want higher concentration active ingredients like vitamin c applied directly to clean skin. some people might skip this step, but it's where you get the most bang for buck.
moisturize
the easiest win. hydrate your skin, lock in moisture + active ingredients from your serum by restoring your skin barrier.
eye cream
another optional step; it's only worth using if you have one with good active ingredients.
spf
if you're going to be in the sun, use spf. find one you like and use it!
skincare isn't one-size-fits-all, but most people have the same concerns.
- dry skin
- signs of aging like dark spots and wrinkles
- tired-looking eyes
- the occasional pimple
we formulated our products to address these without over-doing the complexity.
your skin is a reflection of so many things.
- age
- stress
- sleep
- hydration
- uv damage
- diet and exercise
- genetics
topical skincare is just daily hygiene. it's upkeep. it's routine and ritual, like brushing your teeth. the only way to get a facelift is to get a facelift.
anti-oxidants
vitamin C and E + ferulic acid is a tried and true formulation for repairing damage done by exposure to uv light and pollutants in the air, including dark spots, fine lines, and wrinkles.
texture
niacinamide helps to improve texture and tone, improving overall appearance in a variety of ways.
collagen
vitamin c also supports collagen production, helping skin look and feel firm.
moisture
hyaluronic acid complements the skin's ability to grab water molecules and hold on to them, keeping skin hydrated.
barrier
squalane and other natural oils help support the skin's barrier - keeping moisture in and bad stuff out.
creamy, not greasy
formulated with a gel-like feel, it's rich and creamy in the jar but light on the skin.
depuff
coffee bean and green tea extracts offer natural sources of caffeine, which improve circulation and reduce puffiness.
moisture
hyaluronic acid and squalane offer the same moisturizing benefits for the eye.
firm
a combination of ingredients help tighten and smooth skin for a modest but noticeably less-tired look.
minimalist skincare.
we started poth because we were tired of endlessly trying products, never sure if they were working or not.
we were tired paying for overpriced ingredients, fancy packaging, and dermatologist kickbacks.
we stripped the routine down to basics and found that using a few, high-quality products got all the results we wanted.
